The Daytona 500, which is usually known as the Tremendous Bowl of NASCAR, is held every year in February. Drawing tons of of 1000’s of followers every year, with much more watching at house on tv, the Daytona 500 is racing’s most anticipated occasion. The sports activities information media agrees with massive press attendance and pre-event weekend protection. It serves because the season opener for the brand new racing season, however now it serves as a lot extra. Whereas sports activities information repeatedly surrounds the annual Daytona 500, it’s now targeted on a brand new males’s perfume of the identical identify.
Elizabeth Arden, which is the #2 American fragrance creator, will start providing the “Daytona 500” males’s perfume starting in April 2006. Along with being discovered at taking part retailers, the Daytona 500 perfume is anticipated to be available on-line. Elizabeth Arden believes that the scent “embodies the boldness, energy and depth of the lads daring sufficient to race within the final adrenaline rush.” And what a rush it’s. The Daytona 500 is arguably probably the most thrilling race of the yr and is extensively printed in sports activities information publications, in addition to sports activities information packages.
Jeff Gordon, four-time Cup champion and defending Daytona 500 victor, already promotes one other product within the Elizabeth Arden perfume line. “Halston,” which can be a males’s perfume, is promoted by Jeff Gordon, who serves as product spokesman. When Gordon signed on as a consultant in February 2005, Elizabeth Arden claimed that their gross sales elevated by 30-40% from earlier gross sales. It’s this relationship that creates the preexisting affiliation between Elizabeth Arden and NASCAR.
With the discharge of the “Daytona 500” perfume, ข่าวกีฬา will as soon as once more be swirling across the sport. However, by April, with the Daytona 500 competitors lengthy since previous, the brand new Daytona 500 sports activities information will come within the type of a males’s perfume. With this being the primary racing-related perfume, it’s only becoming that it might be named after the primary common NASCAR sanctioned occasion. Throughout it is earliest days, racing on the seaside in Daytona rapidly turned the bottom for which the sanctioning physique of NASCAR was born.